Summary
Create once. Distributed everywhere. It performs best.
While many dealerships already create video content, limiting distribution to Facebook and Instagram means much of its potential reach is left untapped. This way, more engagement and leads are achieved over time.
The Challenge
The Problem with FB/IG Only
Relying on Facebook and Instagram alone creates three key challenges for dealerships.
- Limited organic reach: content only reaches a portion of the available audience
- Audience fatigue: the same followers see similar posts repeatedly
- Underused video assets: content is created once, then stops working
The Solution
Always-On Distribution
Our recommended best-practice approach is regular short-form videos, repurposed and distributed across all major platforms.
- Instagram Reels + Facebook Reels
- TikTok for maximum organic reach
- YouTube Shorts for discoverability
- Maximise reach, reduce content fatigue
- Build stronger local visibility
Discovery
How People Discover Content Today
Discovery has shifted away from static feeds, and instead toward algorithm-driven video.
- Reels, Shorts and TikTok videos are surfaced to new audiences, not just followers
- A single video can continue generating views for weeks or months
- Platforms actively push video over static imagery
It's not just volume, but distribution and efficiency.
YouTube and TikTok are no longer optional. They are mainstream channels with massive reachable audiences.
M
TikTok Users (18+) in Australia
+%
TikTok Year-over-Year Growth
M
YouTube Users in Australia
h m
Average Daily Time on TikTok
h m
Average Daily Time on YouTube
B
TikTok Monthly Active Users Worldwide
Research
Social Media Statistics
TikTok achieved an impressive 17.6% year-over-year audience growth in 2025, outpacing all other major social platforms.
Year-over-Year Audience Growth (2025)
Source: Statista - Social media year-on-year growth (Oct 2025)
Session Duration
Average Session Duration (Australia)
Average time in minutes and seconds each time a user opens the respective platform's Android app (Oct 2025).
Content Strategy
Why Short-Form Video Works for Dealerships
Automotive content naturally suits short-form formats, including:
- Vehicle walkarounds and stock highlights
- Delivery day moments
- Offer and finance explainers ("what you get for $X")
- Service and ownership tips
- Staff introductions and local personality content
- Event and clearance promotions
Results
What These Formats Drive
These formats can consistently deliver real business results:
- Higher reach, engagement, and leads over time
- Increased profile visits and DMs
- Stronger brand recall and trust
Our Approach
Content System
We don't just post videos. We deliver a consistent content system designed for efficiency and scale. The result: less effort per video, more value from every asset.
Hooks & Shot Lists
Clear shot lists and hooks — first 3 seconds matter most.
Auto Templates
Automotive-specific content templates optimised for engagement.
Mobile Optimised
Subtitles and pacing optimised for mobile viewing.
Multi-Platform
Platform-specific distribution across all major channels.
Reporting
Ongoing reporting and optimisation insights.
Community
Active community management to engage your audience.
Case Studies
Organic TikTok Performance
Ready to scale across TikTok/YouTube — ADME case studies
Werribee Toyota
Watch on TikTokObjective: Increase brand awareness
Content Type: Vehicle walkthrough
227.9k Views
731 hrs Watch Time
12K Profile Visits
199 Comments
1,366 Saves
KNOX GWM
Watch on TikTokObjective: Behind the scenes content
Content Type: BTS of how cars get into shopping centres
355K Views
1,025 hrs Watch Time
5,476 Profile Visits
153 Comments
1,042 Saves
Werribee Toyota
Watch on TikTokObjective: Increase brand awareness
Content Type: Vehicle walkthrough
366.9K Views
1,514 hrs Watch Time
14.2K Likes
157 Comments
2,187 Shares
593 Saves
The ReelMotion Effect
Facebook + Instagram Organic (Before)
vs. TikTok with ReelMotion (After)
Combined FB + IG organic results (Jan–Dec 2024, 180 posts, zero paid spend) vs. TikTok managed by ReelMotion (75 posts, 10 weeks)
| Metric | Before ReelMotion (FB + IG Combined) |
After ReelMotion (TikTok) |
% Increase |
|---|---|---|---|
| Views / Reach | 14,253 | 723,000 | +4,973% |
| Likes / Reactions | 99 | 19,000 | +19,092% |
| Comments | 3 | 339 | +11,200% |
| Shares | 2 | 2,049 | +102,350% |
| Avg. Views per Post | 79 | 9,640 | +12,074% |
| Followers Gained | 3,280 | 1,298 | — |
* Followers: FB + IG figure = combined existing page followers. TikTok figure = new followers gained from content alone.
RedNote / Little Red Book
Reach Chinese Buyers Ready to Purchase
RedNote (小红书) is China's fastest-growing social platform — and the go-to discovery tool for Chinese-Australian consumers considering their next car purchase.
300M+
Monthly active users globally
#1
Social discovery app for Chinese-Australian consumers
High.
Purchase-intent audience actively researching automotive
Case Study 01
GEELY RINGWOOD
EX5 & Super Hybrid Starray — 2 Videos
613
Clicks (3 weeks)
7.85%
Click-Through Rate
2%
Platform Benchmark CTR
3.9x
Above Benchmark
$1,000 SPEND → 5 CAR SALES
That's just $200 cost-per-vehicle-sold. Organic enquiries flooded in via the platform — interest rates, drive-away pricing, test drive bookings. The strategy flat-out worked.
Case Study 02
COURTNEY & PATTERSON FORD
Ford Everest — 1 Video
136,992
Total Impressions
10,065
Total Clicks
7.35%
Click-Through Rate
~2x
Above 4% Benchmark
45
Post Engagements
27
New Followers Gained
CTR almost double the 4% platform benchmark — demonstrating strong alignment with Chinese-Australian audiences actively researching vehicle purchases.
Hyper-Targeted Audience
Your video reaches Chinese-Australians in your area who are actively researching cars — not passive scrollers. These are in-market buyers ready to act.
Organic Enquiries Included
Beyond paid reach, RedNote posts attract organic DMs and comments from interested buyers — free leads generated by the community engaging with your content.
We Handle Everything
ADME films, edits, and delivers native Chinese-language video. Our partners manage platform setup, vetting, boosting, and weekly performance reporting.
Packages & Pricing
Video Filming & Production
Organic Management packages (AUD ex GST)
Tier 1
Foundation
Repurpose & Post
Best for: Dealerships starting with short-form video.
- Strategy & monthly content plan
- 4 short-form videos per month
- Posting to IG Reels + FB Reels
- Caption writing + basic hashtags
- Basic community management
- Monthly performance snapshot
$1,250 – $1,750/month
Tier 2
Growth
Create & Distribute
Best for: Dealerships wanting consistency and extended reach.
- Strategy session + monthly plan
- 8 short-form videos per month
- IG + FB + TikTok + YouTube Shorts
- Enhanced editing & branding
- Community management (3x/week)
- Monthly reporting + recommendations
$2,250 – $2,995/month
Tier 3
Authority
Always-On Content Engine
Best for: Dealerships wanting to dominate locally.
- Full strategy + quarterly planning
- 12–16 videos per month
- 1x on-site shoot per month
- All platforms + Stories support
- Daily community management
- Reporting + competitor analysis
$4,250 – $6,500/month